"It may be challenging for New Force Movement to contest the 2024 election," say political marketing experts - MyJoyOnline

Months of speculation have finally come to an end as Nana Kwame Bediako, also known as Cheddar or Freedom Jacob Caesar, has revealed himself as the face behind the New Force movement. 

The enigmatic billboards placed at vantage points across the country can now be attributed to him. 

During the press conference, Nana Bediako expressed his lack of interest in political leadership. Instead, he emphasised his goal of empowering the youth in Africa and utilising the continent's resources to generate wealth and instill hope in the people.

Tutu-Boahene expressed his belief that Nana Bediako's goal of promoting the development of the continent through entrepreneurship is attainable, as it does not necessitate holding political power. 


In an interview with TV3, Professor Kobby Mensah, a lecturer at the University of Ghana Business School, expressed his opinion that Nana Bediako lacks the necessary "gravitas" to fulfil the role of the third force that people are looking for. 

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